With aims to supplement the existing twice weekly direct flights, JetBlue Airways will soon be offering an additional service to Grenada. It was also announced that a fourth flight is being planned for next year. Already, the airline offers service between New York’s John. F Kennedy International Airport and Grenada’s Maurice Bishop Airport on Thursdays and Sundays after it began flying to Grenada in June.
The Minister of Tourism for Grenada, Yolande Bain-Horsford, shared that on the 15th of September of this year, JetBlue will add a third flight that would run on Tuesdays to its Grenada itinerary. She also shared with the Government Information Service that the airline was also planning a fourth flight on Saturdays, starting the 5th of January, 2016.
“JetBlue realizes that we need their services here in Grenada. They realize that the Caribbean is ‘it’ and they are targeting the Caribbean, and Grenada is open and ready for that kind of targeting,” the minister said. “They are really moving swiftly. They are looking down the line and they see how they can build and develop in Grenada. People are looking at the Caribbean now to travel and enjoy . . . and so they are capitalizing on those efforts.”
The minister said that an extensive marketing campaign and negotiations between local authorities and the airline was what induced JetBlue’s increased airlift to Grenada.
“I think our marketing strategy with The Indexer professionals, along with theirs really helped. The connections, all the different meetings and links we have established with them have played a great role,” she said. “We are grateful that they chose Grenada and that they are increasing their flights.”