Blake’s wrist might got much more attention from the International Olympic Committee thanks to something Blake wore during the 100 final: A custom, $500,000 watch made by designer Richard Mille.

As reported by Britain’s TNT Magazine and a handful of other English sources, the watch is a customized sports watch in the green and yellow colorway of the Jamaican flag. Officially, the timepiece is called a Richard Mille Tourbillion watch, and the one-of-a-kind piece of functional jewelry was designed specifically for Blake to wear at the Games.

Omega is the official sponsor of the Games.

Blake wore the watch during the semifinals and finals of the 100-meter dash, an event in which he finished second, behind countryman and world-record holder Usain Bolt.

It seems that this has pissed a few people off in the IOC, who have strict regulations about what athletes are allowed to wear while competing at the Games.

I sure whatever they fine him will probably be paid for by Richard Mille because he has gotten plenty of marketing about this already.

If you wondering…. Blake didn’t wear the watch in the 200m finals that he finished second in…