8 Things Stores Don't Want You to Know


The Great Pretender

8 Things Stores Don't Want You to Know

An insider's guide to the strategies stores use to make you spend.More from LHJ.com

1. Music makes you buy more

Stores boost sales by adjusting the tempo of the music they play. Research has determined that people buy more when listening to slow ballads.

2. The sweet smell of success

Studies show that customers in shops filled with soothing fragrances, such as vanilla or lavender, browse longer and buy more. Similarly, supermarkets have learned to locate their bakeries in a place where the smell of fresh bread wafts throughout the store -- which means they wind up selling more of everything.

3. The color of money

Colors speak a definite language. In the 1970s and '80s, the late color researcher Carlton Wagner put the same coffee in four different colored canisters. Samplers judged the brew from the yellow can too weak, from the brown can too strong, from the blue can mild and from the red can, ideally rich.

Red is not the only red-hot hue. Pink is another strong seller. Research shows that people say pastries taste better in a pink box than any other color, and they'll willingly pay more for them. Cosmetics packaged in pink are also more likely to sell.

4. Location, location, location

Research shows that items at eye level outsell goods on other shelves by as much as three to one. And interestingly, products near the floor do better than those on the top shelf. Savvy sellers also nestle items with something that complements them -- for instance, cookies next to the milk, barbecue sauce above the spareribs -- so that you'll buy both.

5. The price is right

Ever notice how many items are priced at $10.99, $15.99 and $20.99? Nine is the most popular final digit on products because, according to researchers, it makes people feel they're getting a bargain.

6. The power of touch

Placing everything from sweaters to bed linens on displays that consumers can touch increases store sales. That's because people like to feel fabrics before they buy them.

7. Getting personal

Each year, 78 percent of us cash in coupons. The newest twist: personalized product pitches. Working with Internet coupon firms, some companies are creating customized coupons and sending them to consumers in hope of luring them into stores and boosting sales.

8. The shopping-cart strategy

Carts are no longer just for grocery or discount stores. Studies show that shoppers buy more at other retail outlets when they have a cart than when they don't. Retailers such as Sears and Old Navy are now making carts available in some of their stores. And beware the size of shopping carts: The larger the cart, the more goodies we're likely to put in it. --Bernice Kanner

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New member
I'll tell you honestly, it's not easy to find a good store right now, and it's better to go straight to the experts. Then it will be much easier to do all this business. And in general, I can say that it's better for everyone to think about finding a permanent store and go there, so that you already know the range and do not look for anything later on the store. By the way, I found a walmart phone number here and if you need to contact on various occasions, you will already know. I think a lot of suppliers will also find it useful. Good luck!